Nexscope

Conduct Keyword Research & Identify SEO and PPC Targets

4 views 3 triesMay 27, 20260
Keyword ResearchKeyword Research
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Do keyword research around "ice roller" and identify keywords suitable for listing SEO and PPC.
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I'll run keyword research for "ice roller" to find related keywords for listing SEO and PPC targeting.

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Running keyword research for "ice roller" on Amazon US.

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Now let me verify the chart files exist and upload them.

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Keyword Research Report: "Ice Roller" (Amazon US)

Date: 2026-05-26 | Source: NexScope (Jungle Scout) | Total Keywords Found: 50

Executive Summary

The "ice roller" keyword universe shows strong opportunity with 495,900 total monthly searches across 50 related terms. 21 keywords are Hidden Gems (low competition, decent volume) and 16 keywords (32%) are growing in trend — indicating this is an active, expanding market with room for new entrants.

Market Overview

MetricValue
Total Monthly Search Volume495,900
Average Volume per Keyword9,918
Maximum Single Keyword Volume72,682
Growing Keywords16 (32%)
Flat Keywords15 (30%)
Declining Keywords19 (38%)

Top 15 Keywords by Opportunity Score

KeywordMonthly VolumeTrendCategoryScoreUse For
face massager50,879GROWINGHidden Gem67.9Listing + PPC
self care items7,467GROWINGHidden Gem53.7PPC (broad)
beauty gifts for women5,815GROWINGHidden Gem52.9PPC (seasonal)
glow up essentials4,523GROWINGRising Star52.3PPC + Backend
eye roller for puffy eyes7,494GROWINGHidden Gem52.2Listing + PPC
beauty essentials4,070GROWINGRising Star52.0PPC (broad)
ice face bowl3,625GROWINGRising Star51.8Listing + PPC
massage roller26,764GROWINGRising Star51.4Listing + PPC
eye roller14,511GROWINGHidden Gem51.3Listing + PPC
women self care3,388GROWINGRising Star50.2PPC (broad)
derma roller for face5,151GROWINGHidden Gem49.6Backend/PPC
under eye roller4,908GROWINGRising Star49.5Listing + PPC
jade roller for face7,485GROWINGHidden Gem49.2Listing + PPC
face massage5,255GROWINGHidden Gem48.1PPC
face ice pack19,741GROWINGRising Star46.4Listing + PPC

Keyword Strategy Recommendations

For Listing SEO (Title + Bullets + Backend)

Primary Title Keywords:

  • ice roller (seed — must be in title)
  • face massager (50.8K vol, growing)
  • eye roller / eye roller for puffy eyes

Bullet Point Keywords:

  • massage roller, jade roller for face, under eye roller
  • face ice pack, ice face bowl
  • derma roller for face

Backend Search Terms:

  • glow up essentials, self care items, beauty essentials
  • women self care, beauty gifts for women

For PPC Campaigns

Campaign TypeKeywordsRationale
Exact Match (High Intent)ice roller, face massager, eye roller for puffy eyes, ice face bowlDirect purchase intent, high relevance
Phrase Match (Mid-Funnel)massage roller, jade roller for face, under eye roller, face ice packShoppers comparing options
Broad Match (Discovery)self care items, beauty gifts for women, glow up essentials, beauty essentialsAudience expansion, lower CPC

Actionable Insights

  1. 21 Hidden Gems — These keywords have low competition and decent volume. Prioritize them for organic ranking since they're easier to win.
  2. 8 Rising Stars — Growing fast; invest in PPC now before competition increases.
  3. 9 Declining keywords — Avoid heavy PPC spend on declining terms; use them only in backend search terms for residual traffic.
  4. "Face massager" is the top opportunity (67.9 score) — Include in your title alongside "ice roller" for maximum indexing overlap.

Next Steps

  • Use Keyword Priority Ranker to get a ranked targeting order with ROI estimates
  • Use Keyword Reverse Lookup on top competitors to find keywords they rank for that aren't in this list
  • Use Listing Keyword Optimizer to place these keywords optimally across Title, Bullets, and Backend