Zhiyi Wu

Zhiyi Wu is the Marketing Manager at Nexscope, bringing years of hands-on experience in ecommerce growth marketing, SEO, and multi-channel acquisition strategy. With a background spanning performance marketing, content strategy, and marketplace operations, Zhiyi has a rare ability to bridge the gap between technical product capabilities and real-world seller needs. Before joining Nexscope, she managed growth campaigns for cross-border ecommerce brands, driving organic traffic growth and optimizing conversion funnels across Amazon, Shopify, and DTC channels. Her writing focuses on listing optimization, SEO best practices, PPC strategy, and practical growth tactics that sellers can implement immediately. Zhiyi is passionate about making data-driven marketing accessible to sellers of every size.